The most recent example of this was when Facebook started testing a feature that seemingly blurs the lines between both platforms, by providing the option to view Instagram Stories in the Facebook app.
Source: Facebook. Kyle Encina is a writer with over five years of professional experience, covering topics ranging from viral entertainment news, politics and movie reviews to tech, gaming and even cryptocurrency. During his free time, he indulges in composing melodies, listening to inspiring symphonies, physical activities, writing fictional fantasies stories and of course, gaming like a madman! By Kyle Encina Published Dec 10, Share Share Tweet Email 0.
Zuckerberg and company had made an early bet on a web-based technology called HTML5, which was supposed to work equally well on different mobile platforms and not require a lot of customization work for each one.
But it had become clear that HTML5 apps did not perform as well as apps written specifically for each platform. In , Facebook's mobile apps ran slow and felt bloated. The company needed to improve its app and pivot to mobile, where the company projected future growth to be. To optimize the app and grow on mobile, the company decided to spin out different features and make them their own apps.
The most well-known of these spin-offs was Messenger, released in August , which let Facebook users chat with one another. The company also decided to spin out a photo app and began to work on it in , according to multiple sources. During the development of this app, Instagram began to capture the attention of Facebook employees. This included Zuckerberg, who asked his employees for their thoughts on Instagram and what its popularity meant for how users would interact with photos on their phones.
Around the same time, as Facebook began gearing up to go public, Zuckerberg networked with fellow entrepreneurs of promising start-ups. Zuckerberg would chat informally with Systrom on the phone to talk about how the companies were doing and any issues Instagram experienced with the Facebook API. Zuckerberg would inform his staffers of the calls, and over six months, he had built a strong relationship with Systrom. On its own, Instagram was not much of a threat, and neither was Twitter.
But many Instagram users often exported their photos on the mobile app to their Twitter accounts. Combining the two could've given Twitter a sudden leg up in mobile, where Facebook was still in the midst of a tricky technology shift. Facebook had been developing its own Camera app in hopes of winning the mobile photo market on its own, but with Twitter making a play for Instagram, Zuckerberg was forced to act fast.
The four main apps that Zuckerberg oversees boast more than a billion users each. Mr Yasseri added: "Combined, the data from multiple platforms can lead to an extremely high level of precision in modelling our traits and behaviours.
This amount of power should be regulated. The Competition and Markets Authority CMA raised concerns that people using these platforms may not be in control of their data. Eight of the top 10 apps are owned by US corporations, while two are owned by Chinese firms. The most downloaded game of the decade was Subway Surfers, which is made by Denmark firm Kiloo.
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