Why wwf was changed to wwe

More relevantly, the company has a recognizable logo which not only depicts a panda, but also the initials WWF. However, as the World Wrestling Federation continued its international expansion, things between the two WWFs got contentious. In the s, the Federation tried to block World Wildlife Fund trademark filings in various companies, which came to a head when the Fund sued the Federation in Switzerland over the Fed putting out a Swiss version of their WWF Magazine.

In addition to those hijinks, the World Wrestling Federation was getting a lot of bad press about all the drug use, steroids, and sexual abuse happening behind the scenes. Despite its crumbling reputation, the World Wrestling Federation never backed down in their legal battle, and so the two WWFs forged an agreement in Moreover, the Federation was to stop all their trademark shenanigans, except for trademarking their specific logo. In exchange, the World Wildlife Fund would stop fighting them in court unless they felt that the agreement was broken.

More damning, however, was the fact that the World Wrestling Federation launched its own website, which had the domain of WWF. The World Wildlife Fund contended that this was a blatant disregard of their agreement to not use the initials, 'WWF' in print. The company, which established itself as one of the biggest pro-wrestling brands, has a really long history.

Jess McMahon used to run the company at that time. Vincent J McMahon took over the brand now. According to this agreement, Titan cannot use WWF written in its wrestling promotion, and they were also advised to minimize the spoken use of WWF on its live shows and broadcasts. In return, World Wide Fund agreed that they would drop all the pending lawsuits against Titan Sports.

They also allowed them to continue using their log of WWF. Everything went smooth for six years, but in , World Wide Fund filed a lawsuit against World Wrestling Federation again. The history of WWE is really long. Back in , after a few years of Vincent K McMahon joining the business, he pushed his father to rename the company to the World Wrestling Federation.

One year later, he founded Titan sports and purchased the WWF. When the company went public in , it was registered as World Wrestling Federation Entertainment. In return, the World Wildlife Fund accepted not to seek further litigation against the company.